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The company name is based on the Latin translation of the surname of the founder, August Horch."Horch", meaning "listen" in German, becomes "audi" in Latin.The modern era of Audi essentially began in the 1960s when Auto Union was acquired by Volkswagen from Daimler-Benz.After relaunching the Audi brand with the 1965 introduction of the Audi F103 series, Volkswagen merged Auto Union with NSU Motorenwerke in 1969, thus creating the present day form of the company.At the apartment of Franz Fikentscher, they discussed how to come up with a new name for the company.During this meeting, Franz's son was quietly studying Latin in a corner of the room.In the same year, Rasmussen bought the remains of the U. automobile manufacturer Rickenbacker, including the manufacturing equipment for eight-cylinder engines.These engines were used in Audi Zwickau and Audi Dresden models that were launched in 1929.
The technological development became more and more concentrated and some Audi models were propelled by Horch or Wanderer built engines.
The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union.
Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology".
Another company, NSU, which also later merged into Audi, was founded during this time, and later supplied the chassis for Gottlieb Daimler's four-wheeler. In 1902, he moved with his company to Reichenbach im Vogtland. Motorwagenwerke AG, a joint-stock company in Zwickau (State of Saxony).
On 14 November 1899, August Horch (1868–1951) established the company A. After troubles with Horch chief financial officer, August Horch left Motorwagenwerke and founded in Zwickau on 16 July 1909, his second company, the August Horch Automobilwerke Gmb H.
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His former partners sued him for trademark infringement.